The ACB (Asociación de Clubes de Baloncesto) is implementing a new strategy to strengthen its presence in Latin America, focused on research and customization of its products. This weekend, the Supercopa Endesa will mark the beginning of this plan, which will extend to the Liga Endesa and the Copa del Rey.
A personalized focus
The ACB seeks to adapt its content to the needs of each region, with special attention to Latin American players who compete in Spain. Figures such as Facundo Campazzo, Marcelinho Huertas and other prominent South American players will be the focus of this strategy, which also includes collaboration with local chains such as ESPN and Fox Argentina.
Television and digital platforms
The new plan includes the broadcast of entre dos y tres partidos per semana on various channels, such as CDF Ecuador and Meridiano TV in Venezuela. In addition, it has successfully established itself with CDN Deportes in the Dominican Republic, which will not only offer matches, but also promotion programs.
For the rest of the Caribbean, ACB has signed the Courtside1891 platform, allowing access to Liga Endesa in countries such as Belize and Jamaica. In South America, Basquet Pass is one of the projects that incorporates ACB into its local league offering.
Adapting to new realities
Joan Manel Carreras, director of ACB International Development, points out that the league is adapting to the evolution of the television industry in Latin America. The strategy seeks to customize content based on places of interest, ignoring the hegemony of large pan-regional players and focusing on smaller but relevant collaborators.
Long-term goals
With this new strategy, ACB hopes to not only increase its audience, but also strengthen its connection with fans through more relevant and specific content. ACB is committed to maintaining this strategy for at least three years, seeking to improve the fan experience and highlight the talent of the league's 28 Latin American players.
