The World Travel and Tourism Council (WTTC) presented positive projections for the travel and tourism sector in Latin America for 2024, anticipating that it will generate $385.9 million annually to the region's PIB, which represents an increase of 6% compared to their preparedness levels in 2019. At the end of the past year, tourism had recovered almost 90% of its pre-pandemic figures, and Latin America and the Caribbean will hopefully have seen a full recovery in 2024, according to the World Tourism Organization (WTO).
Impact of tourism in the region
Tourism not only boosts economic growth and generates jobs, but is also critical to the preservation of Latin America's cultural and environmental heritage. The region is home to priceless natural and cultural wealth, with impressive landscapes and historical traditions that attract visitors from all over the world.
Safety and technology in tourism
Personal and tourist safety is essential during your stay. This is where technology plays a fundamental card. Darío Mojica, director of Video Seguridad y Control de Acceso Engineering at Motorola Solutions Latinoamérica, says efficient communication can improve the visitor experience.
For example, in a hotel in Colombia, employees use radio communication systems that offer expanded coverage, allowing for effective communication in areas without cellular signal. These radios are designed to operate in noisy environments, ensuring that messages are transmitted clearly, even in critical situations.
Monitoring and rapid response
Furthermore, video surveillance technology with artificial intelligence allows you to detect and classify objects of interest in unusual places, alerting personal safety to possible emergencies. The cameras, located in strategic areas such as private beaches and restaurants, help identify unusual situations, providing real-time notifications to security teams without the need to constantly monitor screens.
The combination of radio and video surveillance systems allows for a rapid response to any incident, ensuring that hotel staff are always connected and prepared to protect guests and their assets.
With these technological innovations, Latin American tourism destinations can offer safe and enjoyable experiences to visitors, starting from check-in to check-out. Safety has thus become a fundamental pillar of the tourist experience, promoting an environment in which guests can fully enjoy their estancia.
