The Asociación de Clubes de Baloncesto (ACB) has launched a new strategy to consolidate its presence in Latin America, focused on research and customization of its products. La liga española seeks to expand its presence through various television channels and digital platforms (OTT), promoting both the Supercopa Endesa as well as the Liga Endesa and the Copa del Rey.
Focus on South American talent
The ACB targeted Latin American players on its teams, such as Facundo Campazzo, Marcelinho Huertas and other emerging talents from the region. The objective is to attract the attention of Latin American fans towards these players, enhancing their image in the media.
With the response of channels such as ESPN, TVC Deportes in Mexico and FOX Argentina, the ACB seeks to offer wider coverage of the partitions, with a special focus on the Argentine talent, which has been crucial in the league.
Transmission strategy
One of the most significant innovations is the consolidation of relationships with specific channels for all of Latin America. ACB has established a broadcast between two and three slots per week with CDF Ecuador and Meridiano TV in Venezuela, as well as a special program on CDN Deportes in the Dominican Republic.
For the Caribbean, he signed up to the Courtside1891 platform, allowing countries such as Belice and Jamaica to access all the parties of the Liga Endesa. In South America, Basquet Pass has become a new platform to bring the league to a wider audience.
Production and customization of content
ACB is also committed to producing events in South America, with a production center in Buenos Aires that will generate content in Spanish and Portuguese. This search resonates with Brazilian enthusiasts and other countries in the region.
Joan Manel Carreras, director of the ACB's Desarrollo Internacional, says the league is adapting to trends in the television industry in Latin America by trying to customize its product to meet the interests of local fans. This goal is not only to try to increase the audience, but also to improve the viewer experience.
With this new strategy, the ACB hopes to strengthen its connection with Latin American aficionados and highlight South American talent in baloncesto. The league embarks on a process that will last at least three years, with the expectation of generating a significant impact in the region and capturing the attention of a larger and more diverse audience.
