For many, Nakisa Bidarian is the brain behind the event that welcomed the world of boxing: the fight between Jake Paul and Mike Tyson, a person who attracted millions of spectators around the world. However, Bidarian is also described as “a simple accountant”, working in partnership with Paul, the ex-youtuber turned boxer, who lost the fight to Tyson in a fight that, even if very media-driven, left many fans disappointed.
The skin, organized by More valuable promotionsthe company that Bidarian and Paul founded in 2021, took off before a total recovery 73,200 fanatics at AT&T Stadium in Arlington, Texas. This event marked the mayor of the promoter's logo until the end of the day and was broadcast live for the first time through Netflix, attracting record audience numbers.
The fight, although widely publicized, was labeled as disappointing by many. A sus 58 years oldTyson, who almost achieved two decades of retirement from professional boxing, only launched 97 strikes, of which only 18 connectionwhile Paul had 78 impacts. Light of his golden era as heavyweight champion, Tyson seemed to have the shadow of what was alone.
Despite the criticism, Bidarian considers the event an all-round success. “Jake you had a vision of this during an ayahuasca session,” Bidarian commented to CNN Sports, thinking back to how Paul imagined the encounter. “This event is connected to six generations, from boomers to generations Z and Alfa. It was a unique moment to bring families and friends together to talk about boxing, something you don't get to do every day.”
Bidarian shared anecdotes about how fighting caught the attention of mayors who had never been interested in the sport. “We called journalists saying that it was the first time that their mothers, over 70 years old, talked to them about a boxing match. That's what was special this night,” he agreed.
An event that hit Netflix but broke records
Netflix's debut as a live broadcast platform for boxing has not been without its technical issues. The massive turnout of users meant that the service collapsed, leaving many spectators watching a loading screen during part of the event. However, this did not prevent the platform from setting a historic record: 60 million dollars they tuned their skin, with a pico de hasta 65 million simultaneous transmissions.
The financial impact of the event was also significant. Following more valuable promotions, the pelea generated $18.1 million in ingredientsparticipating in the largest boxing or MMA event held outside Las Vegas in the history of the United States. Additionally, it has positioned itself as the most profitable new sports fighting event in the country.
“This event broke the internet,” Bidarian said. “I have never seen anything of this magnitude on a streaming platform. Could we have done more with a pay-per-event model? Sometimes, but that wasn't the goal. This was to leave a legacy, build a brand and create an iconic moment for boxing.”
From finances to the ring: the ascension of Bidarian
Nakisa Bidarian hasn't always been linked to boxing. Before co-financing the most valuable promotions, I worked as a financial advisor and investor in various companies. His combat sports experience includes a stint as chief financial officer of the Ultimate Fighting Championship (UFC) until 2016.
Her relationship with Jake Paul began in 2019, when a mutual friend introduced him. Later, Bidarian pulled a papel clave in the career of Paul, helping the transition from YouTuber to professional boxer.
“He was the executive producer of the Mike Tyson vs. Roy Jones show in 2020,” Bidarian explained. “Traje to Jake as part of this event, when he killed former NBA player Nate Robinson. Esa Pelea catapulted Jake into the world of boxing.”
Shortly thereafter, Bidarian and Paul founded More valuable promotionswith a clear vision: to put the players first, promote women's boxing and give a platform to the promising young players of the sport. On first fichaje fue Amanda SerranoWorld champion in six divisions and a standout figure in women's boxing.
Jake Paul and the critics: “legit showman or boxer?”
Despite his commercial success, Jake Paul's career as a boxer has been subject to constant criticism. Many people consider that their skin, including the fight against Tyson, cares about quality and focuses more on the spectacle than in the sport. However, Bidarian staunchly defends Paul as a serious athlete.
“Jake is a compromised boxer,” he said. “In just four years, he has logged more than any other boxer without amateur experience. We are experiencing enormous scenarios, with incredible pressure, and this is unprecedented.”
While Paul enjoys an ostentatious lifestyle, with exotic cars and private jet flights alongside his partner, Olympic athlete Jutta Leerdam, Bidarian hopes to stay out of the public spotlight, focusing on the strategic and financial aspects of Most Valuable Promotions.
Amanda Serrano: the rostrum of women's boxing
Además de Paul, Bidarian and Most Valuable Promotions have been apostatized by Amanda Serrano as the darling of women's boxing. Recently I asked you to revancha contra Katie Taylor was another staple of the Texas event. Taylor also decided to win, this time by unanimous decision, the leather was hotly contested and left many fanatics divided.
Serrano, known for his aggressive style, repeatedly hit Taylor, who responded with precise and powerful goals. Controversy erupted when Taylor was penalized for a cabezazo in the eighth bout, but even so the victory was achieved. Serrano called his opponent a “luchadora sucia,” but Bidarian viewed the result with optimism.
“I'm happy with the derrota,” commented Bidarian. “I hate the decision, but the outcome opens up new opportunities. Amanda is now the most important figure in women's boxing. Everyone knows what merecia has earned, and its future is bright, especially in economic terms.”
For Bidarian, Serrano represents not only the present, but also the future of women in boxing. “She is the perfect star to take you to new heights,” she said.
A legacy under construction
While the skin between Jake Paul and Mike Tyson wasn't everyone's liking, its media and financial impact is undeniable. For Nakisa Bidarian, the event was more than just a fight; it was a statement of intent about the future of boxing and the sheet that Most Valuable Promotions wants to make its contribution to it.
With a strategy that combines spectacle, inclusion and a spotlight on female talent, Bidarian and Paul are transforming the way the public perceives boxing. Although criticism persists, his model has proven to be exceptional, attracting millions of viewers and generating many records.
Bidarian's legacy as a promoter has been early, but he's already made it clear that you're willing to challenge established norms and redefine what it means to be a force in the world of boxing.
